WEBVTT

NOTE Sentence-level transcript of https://www.youtube.com/watch?v=CFbnVpSsDFQ

NOTE One cue per sentence. Cue ids are the line anchors on /transcripts/CFbnVpSsDFQ.html. A cue ends where the next begins, or 2 s after its last word.

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[music]

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Really quickly, before we kick off, I think it'd be super helpful to understand for the room, um what percent of people, just raise your hand, like you've created some form of video

s3
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content before?

s4
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Nice.

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Amazing.

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And then, raise your hand if you do it from scratch, like no AI.

s7
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Amazing.

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And then the last question is, what percent of people started creating content because of AI and using AI tools?

s9
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A handful.

s10
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Okay, nice.

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Um before we get started, I think there's a really helpful quote that or metric that we like to reference, which is from John Medina about memory.

s12
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And so, there's a stat that after 3 days, people remember about 10% of the information that they input, but when there's a visual aid, like what we're going to help you learn how to do today,

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it increases to 65%.

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So, let's get started.

s15
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So, I'll introduce myself first.

s16
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My name is Sarah Cheng.

s17
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I am the head of developer experience at Cerebras, where we are building the world's fastest and largest AI processor.

s18
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And so, we power a lot of models with OpenAI, Mistral, Cognition, etc. And as part of my job for developer experience, I have to create a lot of technical content telling a lot of the stories behind our hardware and how we power fast inference.

s19
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But separately, I also create a lot of content on my own personal YouTube channel and LinkedIn and Instagram and Twitter.

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Um and and yeah.

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Hi everyone, I'm Kova.

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Um I just joined the developer experience team at OpenAI.

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Prior to that, I was a full-time content creator, mostly making stuff on short form, so Instagram, YouTube shorts, and TikTok.

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And yeah, our mission is to make AI beneficial for all of humanity.

s25
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Okay, so to preface how everything is going to run, um most of our examples are it's going to be a deck pretty full of like prompts, exact workflows that we use, tools that we use.

s26
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And so as a preface, a lot of this is going to be on top of ChatGPT, previously known as Codex.

s27
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Um and we're using GPT 5.6 Soul ultra fast, which is a one of the models inside of Codex ChatGPT that's powered by Cerebrus.

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And so one thing that's super helpful is that this model runs at 750 tokens per second.

s29
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So especially with video, processing large scripts, processing large files, it can be super helpful.

s30
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Um and it's one of the fastest models inside of ChatGPT.

s31
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So also, another form of this workshop is available in a written form.

s32
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So we've actually published a blog together, kind of a blog form of this workshop that outlines a very similar concept.

s33
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So if you want to reference it or look at the prompts again, you don't need to necessarily like type everything we show here.

s34
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And I think something cool also to preface is um myself and Sarah we're both content creators, but we create from different perspectives.

s35
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So it's like really cool to come together and work on this together.

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Um like we talked about this before, but like you come from this place of like um being able to do it as like a system and as a like

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one place where you can consistently put out like good work for your audience.

s38
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And I think I error more on the side of like coming from it from like a design background.

s39
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So like the like systems aspect and also the design aspect is something we're combining together because we want to create like good content that resonates.

s40
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Yes.

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So I think one cool thing is that we do have very different styles of creating content.

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Um she is an artist.

s43
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You will see that.

s44
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You can kind of see it on the right side.

s45
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They're very artistic.

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There's a lot of really beautiful text and animations and she does a lot with the lighting.

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Um and I am more straightforward.

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[laughter]

s49
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Text teaching technical content.

s50
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And concepts.

s51
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So I think to get started, one thing that's kind of helpful is that we generally always follow six stages and the rest of this workshop is really structured with these six stages in mind.

s52
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And so the stages are ideating, scripting, recording, editing, repurposing, and publishing.

s53
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So ideating is how do we use AI to help us come up with really cool concepts that kind of stand out from all of the noise that we see today.

s54
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I think especially now that so many people can create content, it's even harder to differentiate yourself.

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Um the next is scripting, how we use AI to create really powerful scripts, how we create our hooks, how we test different concepts, recording, editing, repurposing.

s56
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Repurposing is referencing like for example if either of us create a longer form video, how do we take that to maybe create sister videos or how do we cut that up in a very systematized

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way and then of course publishing and writing all these captions and yada yada yada, very annoying.

s58
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And so as kind of a preface, these are the tools that we're going to walk through throughout the entire workshop um and we'll kind of talk through them like oh like for this step we'll use this tool and this is how we use it.

s59
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But just so you get kind of an early preview, we've listed it all in here.

s60
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Yeah, so the first stage we always go through is ideation.

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How do you come up with the concept?

s62
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Um how do you know like which audience to create for?

s63
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So there's two main parts we really like to approach ideation with.

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First is to build your swipe file.

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What a swipe file is is basically a one-stop shop for all of your favorite references, all of the questions you're thinking about, absolutely anything that inspires you.

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This can come in many different forms.

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My swipe file comes as this colorful website where I just like put every video, every like Pinterest picture I save.

s68
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But, it can also come on notes, Obsidian, and Notion.

s69
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We are attaching Swyx's swipe file strategy cuz this is also um something you can find online and use to create your own swipe file.

s70
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And in addition to having a one-stop shop for references, by the way, this is an order for your agent to be able to pull from those references and understand what kind of creative style you're going for.

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We also want to understand how do we build things?

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Like, who do we want to build for?

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And to do so, we really like to create custom tools.

s74
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For myself, an example is to build a research tool for YouTube.

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I was thinking, okay, I'm new to YouTube.

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How do I understand titles and thumbnails?

s77
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Extremely important because 50% of a YouTube's performance is really based on its packaging.

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And I didn't know how to start.

s79
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So, I used this exact prompt to create a research tool that allows me to pull thousands of videos from my favorite creators, be able to see them all in one place,

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and also be able to remix and create new thumbnail inspirations from my favorite thumbnails, which you can see a bit of a screenshot of.

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In addition, I ended up building upon that tool by thinking, okay, YouTube is so much about seeing if a title and thumbnail stands out in comparison to the other

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thumbnails, the other videos on the on the YouTube homepage.

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So, does it stand out on the homepage?

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I created this simulator, which on the right side simulates the YouTube homepage, and I'm then able to see and basically do research on how can I make this idea stand out before I even start building.

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So, I think one of the best things about agents is it allows you to be able to build custom tools for understanding how you can build things before you go ahead doing them.

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And this was just a way for me to understand the YouTube system uh the YouTube ecosystem without really having to go through, you know, all of the trenches of creating a video and then

s87
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yeah, doing all of that.

s88
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And I think adding on one more thing to what Koda just mentioned is that something that is extremely underrated whether you're creating a video or you're creating an article

s89
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is how important your title and your like title images.

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It's the first thing that people see.

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It's going to determine whether or not people actually read or watch whatever you're creating.

s92
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And often times I think it's common like you create your content and you spend like maybe 5 seconds or a few minutes thinking through your title and your header when really

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you should be spending 50% of your time on it.

s94
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And it will make I think both of us from experience and just from anecdotes in the industry like they will make such a big difference of whether or not you get 500 views versus 5 million views.

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And then also on the swipe file note, my swipe file is not nearly as beautiful but I it's I can be as simple as my version which is anytime on Twitter that I see something I like I literally just paste a link in this notion page and it's something that my ChatGPT

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can always reference as like this is my taste.

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This is what I'm recognizing as good quality content.

s98
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Um and right, Swyx has a great article as well outlining like how you should think about a swipe file and how you can build one yourself even just as a good reference for yourself.

s99
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So like and once in a while maybe once a year you look at it and you remember like oh yeah, like this exists.

s100
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I would love to do it's it's in it's instilling and helping inspire me with these ideas.

s101
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The swipe file strategy is like it's A+ because I think agents they understand the best like what you want off of references.

s102
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Text can very rarely get to the impact a reference has.

s103
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Exactly.

s104
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Um the next one is is of how you create the script.

s105
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So I think there's kind of two ways to do it.

s106
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There's right, there's I love Whisper flow.

s107
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Um and I always just like say a concept.

s108
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Like if I'm trying to create a technical concept, I think one of the biggest things you have to remember is that when you're creating content, you always want it to feel educational,

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right?

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It should never feel like marketing.

s111
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You guys have probably heard this a million times.

s112
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But, I think it's part of that.

s113
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Like a really helpful way that I like to do it.

s114
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I feel like when I just start writing, it can sound very marketing and I'm defaulting to these phrases I've written a million times.

s115
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Versus if I say it out loud, like teaching someone, like this is the concept and this is why it's important.

s116
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And then I can basically you can package all of that up into like uh ChatGPT.

s117
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Or, of course, voice mode is amazing.

s118
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Having it just interview you and kind of flesh out like this part's not super clear.

s119
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How do I, you know, understand this better?

s120
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Or like I'm not really sure how this is related.

s121
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Like maybe we should cut it.

s122
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And so, it's super super helpful.

s123
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Um and then this is like an example of a prompt for like how you can use Codex voice mode.

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Be like I'm writing a video about this idea.

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Interview me about it.

s126
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Um there's two keys.

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Always concise and clarity.

s128
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The two the two C's of writing content.

s129
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And then uh similarly, I think something that Kova mentioned, but it's not just about like looking at all these references, looking at other creators, looking what's on Twitter.

s130
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But, you always want to look at like what stand out above average.

s131
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So, I think a good example is right, like right now, like Alexander Wang could tweet anything and it would probably go viral even if it's like a really dumb tweet.

s132
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And so, you always want to look at engagement relative to other engagement.

s133
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So, it's always like how did this post that I do compare to other posts that I've done?

s134
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Um historically, how did this post about this harness engineering topic compared to other posts about harness engineering?

s135
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Um and this is such a great thing that you can do with automations.

s136
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Um I think Dots, especially, is such a great way to be always monitoring what's happening.

s137
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But, here's like a really good prompt that I like to use.

s138
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Um and then I think similarly to this, this is of the same vein.

s139
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It's like also a prompt that's great in terms of we love creating skills, um so many skills in our ChatGPT setups and this is a great way to just also help you then refine the script in the scripting step.

s140
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Yeah, so pretty straightforward.

s141
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Um

s142
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[clears throat]

s143
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once you're able to capture your voice as a script skill.

s144
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And this is ideally you already have a few pieces of content out and you like mold through them.

s145
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You're like, "Okay, like this is how I want to sound."

s146
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And now you build your script skill as you saw previously.

s147
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Um I've personally really like to always generate three script options just to kind of see the lay of the land.

s148
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If you want to add on to this prompt, you can also be like, "Oh, do you want to rank the script like the three scripts in terms of what you want to optimize for?"

s149
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Like rank them in terms of like, I don't know, um score them in terms of 50% on engagement, like 50% on cut, you know, something like that.

s150
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And on top of like scripting, the next part is thinking, "How do I turn this into something I can film with?"

s151
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And for myself, I personally like to have a lot of different kinds of shots.

s152
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Especially for short form, you realize that you want to always keep the audience on their toes in a way.

s153
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So, shot list is something that is extremely helpful for me.

s154
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I create a shot list off of my script.

s155
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And what this looks like is Oh.

s156
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Basically, I have one pass which annotates my existing script and adds like A-roll, B-roll, screen recording graphic.

s157
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And I also have a second pass which you can see in the I know people are taking pictures.

s158
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Are you going to be sharing this deck online?

s159
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Yes, this is recorded.

s160
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Yes, you guys will have access.

s161
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And it's all in the blog.

s162
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Yes.

s163
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[laughter]

s164
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Um Exactly.

s165
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We have the blog out.

s166
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So, this is all on the blog.

s167
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But, feel free to take pictures.

s168
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So, the second pass is also what creates a checklist at the very bottom.

s169
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So, not only can you see in the annotated script where these are going, so you can kind of like understand, okay, this is the voiceover, this is the shot, but you can also have a checklist for when filming you're like, okay, tick tick tick, I'm going to just

s170
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get all these shots in.

s171
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And a really, really helpful tool that I have used for finding, especially screen recordings.

s172
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And a lot of, you know, especially when we make dev related content, we we want to show demos.

s173
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Um One app I really like to use is Coast, and it integrates with the Codex um CLI, and what it does is it basically records your computer over all time,

s174
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which is pretty crazy, but it's able to find, and it's all local, and it's able to find like this instance where you created a certain demo.

s175
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I like to use this as reference, so I can find what those demos are in some of my favorite demos, and then re-record them.

s176
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And then I think similarly in the same vein, um we also, another great tool is CleanShot.

s177
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And so, I think a sister to this is like Screen Studio, but I love ScreenShot because it's really easy to it's just like you add it to your to your system,

s178
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you can very easily like record, screenshot, but it's really great for annotating as well.

s179
00:15:03.520 --> 00:15:12.960
So, a lot of the times, if you've probably seen anyone will do like a blur effect, like they'll blur a certain like they'll blur their email in a demo, or they'll outline something, or they'll create arrows, or add text.

s180
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Like, it's so easy to do like instantly, and then just save it.

s181
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Um there's no like opening DaVinci or a editor, etc. And so, this is a great way that I like to record, like if you're recording demos, coding tutorials, etc. It's so good.

s182
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And then I think the la- Oh, it thinks too.

s183
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Oh, I guess all right.

s184
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Oh, I think the last slide um the last um one more note on editing is just again organizing all of your footage to the point of like A- so A-roll, right?

s185
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It's just like you talking specifically or it's like the actual thing that's happening.

s186
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B-roll is kind of maybe side shots, screenshots, screen recording, screenshots, etc. Um it's super helpful to have, you know, all of them is like screen recording 09436 on your laptop.

s187
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You should organize it and ChatGPT will do such a good job of doing it instantly for you.

s188
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And then it's also really good at attaching media.

s189
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So like once everything is organized and named and in the folder, like whatever editor you use, which ChatGPT can control for you, um it's really good at attaching and linking media as well, which yeah.

s190
00:16:18.320 --> 00:16:22.280
Yeah, cannot emphasize how important it is to organize your assets.

s191
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This list pretty much covers all the types of assets you need and this is for like the most extensive video you can you can make.

s192
00:16:28.400 --> 00:16:32.839
Usually you don't need that many, but it's great to still have as reference just in case.

s193
00:16:32.839 --> 00:16:39.120
Um personally I find Astro extremely extremely good at computer use on if you use Premiere, for example.

s194
00:16:39.120 --> 00:16:50.880
DaVinci is um DaVinci is also extremely extremely good, but I I think Astro is probably the best for um computer use and yeah, Premiere.

s195
00:16:50.880 --> 00:16:59.191
And I will add a side note that as someone who's used DaVinci, Final Cut Pro, and Adobe Premiere, my favorite is CapCut.

s196
00:16:59.191 --> 00:17:00.280
[laughter]

s197
00:17:00.280 --> 00:17:05.160
It's like the TikTok editor, but there's a desktop version and it's phenomenal.

s198
00:17:06.400 --> 00:17:10.280
Okay, so the next thing that's really helpful is actually creating a design system.

s199
00:17:10.280 --> 00:17:21.079
I think this is actually one where because Soul Ultra Fast is so fast, um you can really spend a little bit more time on the design aspect of it.

s200
00:17:21.079 --> 00:17:22.640
And so, there's kind of different ways to do it.

s201
00:17:22.640 --> 00:17:27.640
I think one, Figma has a lot of great like MCPs and plugins now that you can really take advantage of.

s202
00:17:27.640 --> 00:17:31.520
Um, and so here's an example of prompt of like I want to visualize several different ways.

s203
00:17:31.520 --> 00:17:34.640
Like this was really helpful for us creating the slide deck.

s204
00:17:34.640 --> 00:17:44.640
But then I think also similarly, um, one thing that I actually really like to do is like when you have fast inference and you kind of have the luxury of this, is like we will have

s205
00:17:44.640 --> 00:17:53.640
Um, we will have like ChatGPT generate like literally 10 different versions of like the branding and the logos and kind of the feel that we want any video to have.

s206
00:17:53.640 --> 00:17:57.440
And then you can actually cherry-pick the version that you like best.

s207
00:17:57.440 --> 00:17:59.400
And use your swipe file for this?

s208
00:17:59.400 --> 00:18:01.400
Yes.

s209
00:18:03.480 --> 00:18:04.400
Uh, yeah.

s210
00:18:04.400 --> 00:18:16.680
So, um, similarly to what Sarah has done with a design system, because I already had a couple of videos out because I just wanted to be like, okay, this is exactly my style.

s211
00:18:16.680 --> 00:18:21.360
You kind of want to turn that into a system, which makes it easier for agents to help you with that work.

s212
00:18:21.360 --> 00:18:31.120
So, I simply gave my Codex as prompt to study my most recent 50 Instagram videos and turned the recurring visual style into a Figma document.

s213
00:18:31.120 --> 00:18:36.040
So, similarly I created my own design system off of my own videos.

s214
00:18:39.560 --> 00:18:42.400
So, I guess another one is right how we actually edit.

s215
00:18:42.400 --> 00:18:46.080
And this is more in the weeds of like, how do you do all of this without an editor?

s216
00:18:46.080 --> 00:18:51.000
We are both very busy people and I feel like we both create a good amount of content despite how busy we are.

s217
00:18:51.000 --> 00:19:00.680
Um, so I think one of the tools that I really love using is just generally with tools like ChatGPT Codex, there's actually a lot of great like, uh, APIs

s218
00:19:00.680 --> 00:19:03.320
that you can use for all of these video editors.

s219
00:19:03.320 --> 00:19:06.560
So, I think example is like HyperFrames by Haydn is really cool one.

s220
00:19:06.560 --> 00:19:07.720
It has an API.

s221
00:19:07.720 --> 00:19:12.480
You can tell ChatGPT, here's the like docs page, set up this API for me.

s222
00:19:12.480 --> 00:19:15.560
Um, and it does a great job of doing all the heavy lifting.

s223
00:19:15.560 --> 00:19:18.760
And then it's really great at just like editing, rendering, reviewing.

s224
00:19:18.760 --> 00:19:20.480
So, I'll just give it a bunch of raw footage.

s225
00:19:20.480 --> 00:19:23.080
I'll be like, "Hey, stitch these three angles together.

s226
00:19:23.080 --> 00:19:24.000
I want some text.

s227
00:19:24.000 --> 00:19:25.360
Here are some reference videos.

s228
00:19:25.360 --> 00:19:26.000
Edit it."

s229
00:19:26.000 --> 00:19:28.000
And then I will give it some feedback.

s230
00:19:28.000 --> 00:19:35.280
I think another thing So, Hyperframes and HeyGen is also really good for Their main thing, bread and butter, is like creating avatars of you.

s231
00:19:35.280 --> 00:19:47.320
So, like if you want to record a video, let's I generally don't like filming the entire video and having it all be AI avatar, but like once in a while, like let's say I mess something up, like I say the wrong like tokens per second,

s232
00:19:47.320 --> 00:19:52.560
and I need a fix it, like you can have an avatar for like 0.5 seconds just like fix it for you.

s233
00:19:52.560 --> 00:20:06.880
Um And I think similarly, we'll get to this a little bit later, but I think we're just mentioning like Hyperframes and HeyGen now is like it's also really good for if you want to take like long-form video and you want to snippet it into like a bunch of short-form videos.

s234
00:20:06.880 --> 00:20:10.720
Um it's also really helpful for doing that all by itself autonomously.

s235
00:20:10.720 --> 00:20:16.720
And then you you can We'll also tell you how ChatGPT can also upload and schedule and write captions too.

s236
00:20:16.720 --> 00:20:19.240
So, you owns it end-to-end.

s237
00:20:19.240 --> 00:20:24.560
And on the the video editor side of things, like there's a lot of video editors.

s238
00:20:24.560 --> 00:20:34.520
There's CapCut, there's Premiere, Final Cut, Resolve, etc. I think a bit of a lay of the land is with Hyperframes, you have these videos that are already like pre-rendered.

s239
00:20:34.520 --> 00:20:43.480
So, if you were to want like an edit, um in my experience at least, you would need to like re-prompt and it would re-render and produce you like the new file.

s240
00:20:43.480 --> 00:20:51.720
If you want something more granular, so you want to see all of your layers, all of your clips, titles, music, etc., you would need to use, you know, a video editor.

s241
00:20:51.720 --> 00:20:55.520
Um Astra is really good for computer use on Premiere.

s242
00:20:55.520 --> 00:20:57.040
I think that's something we're working on.

s243
00:20:57.040 --> 00:21:02.280
So, if you're doing some like computer use stuff with our models on Premiere, I would love to hear about it.

s244
00:21:02.280 --> 00:21:15.120
Um I think Final Cut is a lot better cuz it has a really good um MCP that um yeah, like so ultra fast is extremely good with Final Cut and yeah, there's just like a couple of my notes on that so far.

s245
00:21:17.080 --> 00:21:26.720
Okay, um and so again kind of with hyper frames, so this is an an example of like you literally just prompt like first, here's the docs set up hyper frames.

s246
00:21:26.720 --> 00:21:27.880
You can use a bunch of different tools.

s247
00:21:27.880 --> 00:21:30.400
This is just one example of like one that we like to use.

s248
00:21:30.400 --> 00:21:43.080
Um hyper frames is by Hagen and then you can basically just be super just like about that edit that you want and it will do all of the captions and the text animations and you can give it kind of brand guidelines from Figma and it will do all of it for you.

s249
00:21:43.080 --> 00:21:43.640
Yeah.

s250
00:21:43.640 --> 00:21:45.560
With very minimal prompting.

s251
00:21:45.560 --> 00:21:49.400
Have you once used like hyper frames and just decided, okay, that's the video.

s252
00:21:49.400 --> 00:21:51.200
I don't need to like do anything else to it.

s253
00:21:51.200 --> 00:21:52.800
I don't need to

s254
00:21:52.800 --> 00:21:53.720
Yeah.

s255
00:21:53.720 --> 00:21:54.280
Yeah, yeah.

s256
00:21:54.280 --> 00:21:54.920
There you go.

s257
00:21:54.920 --> 00:21:55.910
One shot.

s258
00:21:55.910 --> 00:21:57.480
[laughter]

s259
00:21:57.480 --> 00:22:09.200
Um yeah, so on the other end of things, if you wanted to be more granular with your editing, I like to always build my own editing tools and my custom tools because I prefer to control every part of the story cuz I'm a bit of a

s260
00:22:09.200 --> 00:22:09.760
Yeah.

s261
00:22:09.760 --> 00:22:09.920
I

s262
00:22:09.920 --> 00:22:11.200
She's a creator.

s263
00:22:11.200 --> 00:22:12.200
Yes.

s264
00:22:12.200 --> 00:22:23.000
Um so for example, I one shotted this music pad, which is the little nine button tab on the bottom left and basically it's a sound pack.

s265
00:22:23.000 --> 00:22:32.640
So whooshes, clicks, shutter sounds that I could just like click and it inserts it automatically in a certain track.

s266
00:22:32.640 --> 00:22:43.520
And so this is how I can either use computer use and be like, okay, this is my sound pad, go and use my computer and just tap through my sound pad and just add sound effects exactly as I would choose

s267
00:22:43.520 --> 00:22:46.240
and I can easily go back and just click through myself.

s268
00:22:46.240 --> 00:22:50.680
Otherwise, you would probably need to drag a sound to the timeline and things like that.

s269
00:22:50.680 --> 00:22:54.400
So I like to build tools to make it easier and it's extremely easy to do so.

s270
00:22:54.400 --> 00:22:56.120
So I would encourage it.

s271
00:22:56.120 --> 00:23:02.120
And so I'm like ways that you can use sound is right like when you have a transition, I think whoosh is a pretty popular one.

s272
00:23:02.120 --> 00:23:03.680
Shutter click is a popular one.

s273
00:23:03.680 --> 00:23:08.320
And then whenever you want to insert like an image or a screen recording, you would add like a click sound.

s274
00:23:08.320 --> 00:23:09.840
Yeah, those are like the most common two.

s275
00:23:09.840 --> 00:23:11.840
Yes.

s276
00:23:12.520 --> 00:23:19.760
Yeah, so another editing tip trick I really like to use is transforming the visuals.

s277
00:23:19.760 --> 00:23:33.400
So, the reason I actually blew up and became a creator like full-time like a year ago in the first place was because I was able to make videos out of my like grad school dorm, which was really

s278
00:23:33.400 --> 00:23:34.200
like there was nothing.

s279
00:23:34.200 --> 00:23:38.320
Like as you can see like the walls are completely blank and then transform it.

s280
00:23:38.320 --> 00:23:47.400
Like I added like a robot and it was moving and like a window and I added shelves and lights and like a fan and like a turning vinyl disc and all of that.

s281
00:23:47.400 --> 00:23:49.160
And this was really early.

s282
00:23:49.160 --> 00:23:55.240
Like this was back in the days of um like Photoshop generative fill.

s283
00:23:55.240 --> 00:24:06.600
But now you can easily do this with Image Gen by um in ChatGPT for fun people by just being like, "I want to enhance my background, but keep like but keep myself completely, you know, the same."

s284
00:24:06.600 --> 00:24:08.720
And then you would mask in the background.

s285
00:24:08.720 --> 00:24:10.760
This is a really underrated way of doing it.

s286
00:24:10.760 --> 00:24:17.160
It's one prompt to make your video look so much nicer, especially if you don't have the luxury of a really nice set.

s287
00:24:17.160 --> 00:24:18.040
Well, I have a question.

s288
00:24:18.040 --> 00:24:22.160
How specific did you have to be in terms of adding the robot, adding the background?

s289
00:24:22.160 --> 00:24:26.240
Yeah, so with generative fill, what I could just do is mask out.

s290
00:24:26.240 --> 00:24:29.760
So, like draw a circle around the area I want it to be filled in.

s291
00:24:29.760 --> 00:24:33.760
So, I would draw a circle around the top and just be like literally fairy lights.

s292
00:24:33.760 --> 00:24:35.240
I was not specific.

s293
00:24:35.240 --> 00:24:39.080
I always got three options and I could select my favorite option.

s294
00:24:39.080 --> 00:24:40.280
Now it's a lot better.

s295
00:24:40.280 --> 00:24:41.480
Back then it was not so good.

s296
00:24:41.480 --> 00:24:44.640
And yeah, I could still get this result.

s297
00:24:46.600 --> 00:24:48.600
Yeah.

s298
00:24:48.640 --> 00:24:53.800
So, a couple of other examples of how you can use AI to make better-looking videos.

s299
00:24:53.800 --> 00:24:57.080
So, floating objects you can create with AI now.

s300
00:24:57.080 --> 00:24:59.520
I did this in a couple of different ways.

s301
00:24:59.520 --> 00:25:05.640
I used computer use with Astra to just be like add floating objects.

s302
00:25:05.640 --> 00:25:06.800
Refer to this video.

s303
00:25:06.800 --> 00:25:09.640
And all it did was it went into After Effects.

s304
00:25:09.640 --> 00:25:24.520
It generated the models in Blender, exported them as GLB files, put them into After Effects, rotated them, put them on top of my original video, and we had floating objects in barely a prompt and a swipe file reference.

s305
00:25:24.520 --> 00:25:26.960
The second is an older example, which you just saw.

s306
00:25:26.960 --> 00:25:32.280
And the third example is I wish it was a a GIF, but it was really cool animated titles.

s307
00:25:32.280 --> 00:25:44.080
That was done because Image Gen took like an you know, like a a text and just turned it into like collages and watercolor and just compiled them all together as a GIF.

s308
00:25:44.080 --> 00:25:45.120
So, it looked really cool.

s309
00:25:45.120 --> 00:25:48.920
More tutorials on @kovacut.

s310
00:25:50.080 --> 00:25:51.880
Okay, I'm just saying.

s311
00:25:51.880 --> 00:25:58.520
Um and then kind of Okay, so I did mention this earlier, but similarly like I think a big part of recording is like sometimes you mess up.

s312
00:25:58.520 --> 00:26:11.880
And so, a great way of just fixing it is like I still think avatars are not good enough to like do the whole thing, but it's great like if you say a wrong word, you say a wrong date, you say something short, like AI now is really good at just correcting that one small part that you can

s313
00:26:11.880 --> 00:26:13.120
then just cut in.

s314
00:26:13.120 --> 00:26:16.280
And it saves a lot of time.

s315
00:26:16.600 --> 00:26:19.720
And then I think to that point, you can use any tool.

s316
00:26:19.720 --> 00:26:28.600
I'm just using mentioning the tool that I use, but now it is so good and so easy to just clip the hell out of videos that you create.

s317
00:26:28.600 --> 00:26:34.160
Um and so, this is a great way of just repurposing for like YouTube shorts, Tik Tok, Instagram reels.

s318
00:26:34.160 --> 00:26:41.760
Um and so, I'll take one video, like usually a long interview will take me about a month in terms of preparing for it, filming it, editing it.

s319
00:26:41.760 --> 00:26:47.920
Um and so, I definitely want There's a lot of great sound bites in there and I definitely want to make sure that I'm being able to identify the best ones

s320
00:26:47.920 --> 00:26:50.120
and get them out.

s321
00:26:50.120 --> 00:26:56.240
Um to as part of that, I think one thing that's really helpful is also writing captions.

s322
00:26:56.240 --> 00:26:58.480
Um, it is very obvious when a caption is AI generated.

s323
00:26:58.480 --> 00:27:02.400
There's a lot of things that you can do so that your caption does not sound AI generated.

s324
00:27:02.400 --> 00:27:07.520
I think one is of course obviously um, kind of studying your voice and studying your brand.

s325
00:27:07.520 --> 00:27:12.120
I think two, this is a place where the swipe file comes in so handy.

s326
00:27:12.120 --> 00:27:18.440
Um, and I you know, I always bookmark a bunch of tweets that I really like and so that's also a form of a swipe file.

s327
00:27:18.440 --> 00:27:24.880
Um, in terms of studying different formats, I think a key is also like one, you have to make sure that you're differentiating different voices.

s328
00:27:24.880 --> 00:27:37.520
So like my voice versus my company voice, etc. You always need to make sure that you're differentiating different formats, whether it's a long-form interview, it's a technical demo, it's a short conversation, etc.

s329
00:27:37.520 --> 00:27:48.480
Um, and I think another thing that is really helpful here actually, which is not mentioned, is I love doing this, but there's this like article on Wikipedia that's called like signs of AI writing

s330
00:27:48.480 --> 00:27:52.960
and I will always just paste it in and be like, do not do anything that is mentioned in here.

s331
00:27:52.960 --> 00:27:55.720
And it's actually pretty good.

s332
00:27:57.000 --> 00:28:02.120
Um, and then the last thing that I will say and this is again, just one tool that you can use.

s333
00:28:02.120 --> 00:28:03.680
This is a tool that I use.

s334
00:28:03.680 --> 00:28:07.240
Swyx was actually the one who put me on to it initially.

s335
00:28:07.240 --> 00:28:16.920
Um, but I at the very, very end of the process of course is actually posting all of this and so, you know, you have a video, you have six cutdowns, you want maybe

s336
00:28:16.920 --> 00:28:25.520
one cutdown to post every like Tuesday for the next six weeks and I want to post it on like five different channels and I really don't want to write the captions and do all this myself.

s337
00:28:25.520 --> 00:28:37.600
Um, again, this is a great one where there's so many APIs out there for all of these like consumer products that you just tell ChatGPT like, take this docs and do it for me and like set it up and it sets it all up.

s338
00:28:37.600 --> 00:28:40.920
Um, but this is like basically how I post a lot of my content is through Buffer.

s339
00:28:40.920 --> 00:28:54.040
I'm like, hey, here's a folder of all these posts, post them one every Tuesday, schedule it for all these different platforms, figure out and like do some research yourself about what the best time is for each of these platforms,

s340
00:28:54.040 --> 00:28:58.120
um and then write some captions that I approve ahead of time.

s341
00:28:58.680 --> 00:29:01.560
And then just like that, you have content for weeks.

s342
00:29:01.560 --> 00:29:11.840
Um yeah, and so I guess this is very similar to what I just mentioned in terms of I have scripts um sorry, skills for like TikTok versus Instagram versus YouTube Shorts.

s343
00:29:11.840 --> 00:29:15.640
Um and then I'm saying to publish every Wednesday.

s344
00:29:15.960 --> 00:29:19.000
And send it captions for approval first.

s345
00:29:19.000 --> 00:29:23.960
And then this also is um kind of yeah.

s346
00:29:23.960 --> 00:29:24.840
Yeah.

s347
00:29:24.840 --> 00:29:33.240
Um so with all of our systems and all of our processes and we've went through a lot um and we want to like post every week and we want to make sure it's good.

s348
00:29:33.240 --> 00:29:38.800
We also kind of want to take a look back and understand, okay, like how can we be better in our process?

s349
00:29:38.800 --> 00:29:47.200
And one of our favorite skills, like this is for sure like one of my favorite is to review my process, review my video creation process.

s350
00:29:47.200 --> 00:29:52.720
Show me where I spend the most time and suggest repetitive tasks I could turn into tools or automate.

s351
00:29:52.720 --> 00:30:03.640
Um I think a lot of the time as busy people, we spend a lot of time creating and we don't have a lot of time to kind of look back and go through all of our processes and understand inefficiencies,

s352
00:30:03.640 --> 00:30:10.960
but really if we want to build better systems over time so we can focus more on like the creative aspect and the stuff that gives us the most joy.

s353
00:30:10.960 --> 00:30:15.000
So, this is something that, you know, I would run every week.

s354
00:30:15.000 --> 00:30:22.680
And for example, I would identify like oh like you probably need to update these Premiere skills that you have because they're not being the most effective and so and so.

s355
00:30:22.680 --> 00:30:28.000
And it's a very simple prompt that would save you a lot of time and build better systems.

s356
00:30:28.000 --> 00:30:31.280
So, what are some examples of things that this has surfaced?

s357
00:30:31.280 --> 00:30:32.320
Yeah.

s358
00:30:32.320 --> 00:30:33.240
Yeah, like a few things.

s359
00:30:33.240 --> 00:30:41.600
So, for example, it identified that I kept two different places for my morning triage of things to do.

s360
00:30:41.600 --> 00:30:57.400
And so, it was like, "Oh, you mostly check this um ChatGPT space, which is our new kind of like place for putting like docs, slides, etc. Like I've now moved everything to one doc, but it's still surfacing everything over a Slack thread that I never check."

s361
00:30:57.400 --> 00:31:04.040
So, that's what this skill told me that was like, "Hey, like I'm sending you all these reminders on this thread, but you're never checking this thread.

s362
00:31:04.040 --> 00:31:06.800
So, like you're not working on your videos properly."

s363
00:31:06.800 --> 00:31:14.200
Something else it also identified was like some really niche stuff when it comes to like the Premiere um MCP and like operating Premiere.

s364
00:31:14.200 --> 00:31:19.720
And it was like, "Oh, like I'm running all these checks on understanding like if like the videos are importing correctly.

s365
00:31:19.720 --> 00:31:23.720
Like every time I open up Premiere, like this check takes me a lot of time.

s366
00:31:23.720 --> 00:31:25.120
I don't need to do this check."

s367
00:31:25.120 --> 00:31:26.760
And I was like, "Okay, let's not do this check."

s368
00:31:26.760 --> 00:31:29.200
And it was a lot faster.

s369
00:31:35.920 --> 00:31:44.720
Yeah, so this is also similarly we can review monthly not just our processes and their efficiencies, but also our posts.

s370
00:31:44.720 --> 00:31:52.960
And like you know, uh Sarah was saying earlier, we can look at, "Okay, what are the best better performing posts on my account specifically?"

s371
00:31:52.960 --> 00:31:56.240
So, I can learn from them and improve my content over time.

s372
00:31:56.240 --> 00:31:59.040
And also update my skills.

s373
00:32:02.560 --> 00:32:03.440
Okay.

s374
00:32:03.440 --> 00:32:15.000
Um I think one kind of meta thing that we want to really emphasize is that we would be really sad if your takeaway from this workshop was like, "Ah, I'm going to just go create all this AI content that's actually just slop."

s375
00:32:15.000 --> 00:32:27.120
Like I think the way that you really have to think about it and internalize it and believe because everything in content creation is very like wishy-washy and I can't concretely be like, "Do XYZ and your video will be really good."

s376
00:32:27.120 --> 00:32:34.480
But I think the important thing that I I we both want to emphasize is that at the end of the day these tools, right, are just to help you

s377
00:32:34.480 --> 00:32:44.120
so like automate away the things that are very tedious so that you can actually treat treat treat content creation like a craft and so that you can learn like

s378
00:32:44.120 --> 00:32:46.040
constantly and improve.

s379
00:32:46.040 --> 00:32:54.840
I think without these tools it's very hard to know like unless you spend a lot of time whether what you're doing is working or whether you want to are on a track to be like more successful.

s380
00:32:54.840 --> 00:32:59.400
And so with scripting or ideating like you should be creating multiple different versions.

s381
00:32:59.400 --> 00:33:03.920
Like the AIs should be helping you create these different versions that ultimately you are looking at.

s382
00:33:03.920 --> 00:33:12.520
It should do the tedious work of like adding these captions and normally like the rotating objects like that would take you hours.

s383
00:33:12.520 --> 00:33:14.080
And it's like you know you want to do it.

s384
00:33:14.080 --> 00:33:15.160
You know you want rotating objects.

s385
00:33:15.160 --> 00:33:18.360
Now you're like wasting hours doing it versus like the AI can do it for you.

s386
00:33:18.360 --> 00:33:27.040
But at the end of the day like this is your craft and like this is your voice and you always have to be in the driver seat otherwise nobody is going to watch your content.

s387
00:33:27.040 --> 00:33:27.800
100%.

s388
00:33:27.800 --> 00:33:42.760
I think this like there's been like a lot of like philosophical questions have come up for us when it comes to like um what does like creation routine mean now when like AI can help us generate so many things and we guys we just showed you guys so many different like tools and processes and systems.

s389
00:33:42.760 --> 00:33:47.840
But yeah like the one goal of it is to like get closer to like the thing we want to say and like our voice.

s390
00:33:47.840 --> 00:33:53.960
And like I think the role of us now is like to think of like the big ideas.

s391
00:33:53.960 --> 00:34:00.760
And treat these tools as like getting closer to help helping us to execute on those ideas.

s392
00:34:00.760 --> 00:34:06.440
And like A honing in on like our taste you know reference references swipe file.

s393
00:34:06.440 --> 00:34:16.159
B thinking about like the big ideas we want to create and like C like leveraging all the tools to create bigger things and better things now that we have better tools.

s394
00:34:19.399 --> 00:34:21.000
A bit on our favorite equipment.

s395
00:34:21.000 --> 00:34:23.800
So this is just sharing exactly what we use.

s396
00:34:23.800 --> 00:34:25.080
Yeah starter pack.

s397
00:34:25.080 --> 00:34:27.720
So I would not say my stuff is a starter pack.

s398
00:34:27.720 --> 00:34:28.679
Not going to lie.

s399
00:34:28.679 --> 00:34:30.720
I use the Sony FX3.

s400
00:34:30.720 --> 00:34:35.440
Um I use so that's just Okay, it's a bit overkill.

s401
00:34:35.440 --> 00:34:36.560
Give a price.

s402
00:34:36.560 --> 00:34:40.360
Okay, my camera is like my most expensive purchase ever.

s403
00:34:40.360 --> 00:34:46.600
It's like it's 2.5k for the body and it's about another 2.5k for the lens.

s404
00:34:46.600 --> 00:34:48.840
It is my most expensive purchase.

s405
00:34:48.840 --> 00:34:54.879
It is a cinematic camera that is like the creator camera that is actually like cinema grade.

s406
00:34:54.879 --> 00:34:56.040
Like you can show it in theaters.

s407
00:34:56.040 --> 00:34:57.440
So, it's a bit overkill.

s408
00:34:57.440 --> 00:34:59.160
But before then, I had the cheapest camera.

s409
00:34:59.160 --> 00:35:02.920
It was a $300 Canon EOS R50.

s410
00:35:02.920 --> 00:35:04.520
But yeah, I use the Sony FX3.

s411
00:35:04.520 --> 00:35:05.920
I use a tripod.

s412
00:35:05.920 --> 00:35:09.000
Peak Design has carbon fiber tripods which is really good.

s413
00:35:09.000 --> 00:35:11.240
It's very light, very strong.

s414
00:35:11.240 --> 00:35:16.120
Photodiox Gobo for creating effects like a warm window effect.

s415
00:35:16.120 --> 00:35:23.000
And mic mini is like $60 and it's for really good audio that you can use even for talking to agents on WhisperFlow.

s416
00:35:23.000 --> 00:35:24.440
So, very helpful.

s417
00:35:24.440 --> 00:35:27.760
Yeah, I think like Rode and DJI minis are probably the industry standard.

s418
00:35:27.760 --> 00:35:29.640
They're both pretty cheap.

s419
00:35:29.640 --> 00:35:33.120
Um, and then I think a good starter camera is the Sony ZV-1.

s420
00:35:33.120 --> 00:35:36.560
I think it's probably around $500, but it's such a good investment.

s421
00:35:36.560 --> 00:35:43.880
And I think most like YouTube vloggers like either default to this or like the Canon Mark like Mark II.

s422
00:35:43.880 --> 00:35:48.440
But I think that's like no longer sold and everyone's switching to this one.

s423
00:35:48.520 --> 00:35:57.560
And then as a very almost last slide, another creator who we both really respect, Matt Palmer, who was previously at Replit and is now at SpaceAct, who has hacks,

s424
00:35:57.560 --> 00:36:04.400
does great like at home content and he actually published this really great resource that um, we've referenced a lot.

s425
00:36:04.400 --> 00:36:09.080
Um, but this is like his starter pack and these are all like what you could do with an at home setup.

s426
00:36:09.080 --> 00:36:14.800
If you wanted to invest a little money or if you wanted to build out a studio for your company, this is like a great great starter pack.

s427
00:36:14.800 --> 00:36:19.600
And some of the stuff that we just talked about is also mentioned here.

s428
00:36:21.680 --> 00:36:25.280
And yeah, thank you so much for listening to our talk.

s429
00:36:25.280 --> 00:36:27.240
Um, I think we have a bit of time left.

s430
00:36:27.240 --> 00:36:32.320
So, we have like 20 minutes to answer any questions you have and this is our account handles on our socials.

s431
00:36:32.320 --> 00:36:33.400
Feel free to reach out.

s432
00:36:33.400 --> 00:36:37.320
And if you want any credits, plans, just DM us.

s433
00:36:37.320 --> 00:36:38.040
Yes.

s434
00:36:38.040 --> 00:36:43.880
And feedback, especially like I have a personal interest in computer use, so please let me know what you think.

s435
00:36:43.880 --> 00:36:45.360
Questions?

s436
00:36:45.360 --> 00:36:47.480
So most of my stuff probably lives in Notion.

s437
00:36:47.480 --> 00:36:51.520
Like I think you can actually be pretty unstructured with it and get away with it.

s438
00:36:51.520 --> 00:36:54.160
Um, I think like my swipe file exists in Notion.

s439
00:36:54.160 --> 00:36:55.600
All of my scripts exist in Notion.

s440
00:36:55.600 --> 00:36:59.800
I have all of my scripts in one place, like all of my historic scripts in one place.

s441
00:36:59.800 --> 00:37:10.440
And so, um, I have the Notion connector for ChatGPT and it just There's actually it's very There's actually like you don't have to overthink it.

s442
00:37:10.440 --> 00:37:12.040
It will do it all for you.

s443
00:37:12.040 --> 00:37:15.360
I do overthink it, but I also agree overthinking is never good.

s444
00:37:15.360 --> 00:37:16.840
But I can also share a bit.

s445
00:37:16.840 --> 00:37:18.560
Um, I used to use Notion a lot.

s446
00:37:18.560 --> 00:37:27.280
I recently switched to ChatGPT space cuz it's just like very easy to like I think not need to go through the Notion connector, but I love the way Notion is designed.

s447
00:37:27.280 --> 00:37:28.760
So it's like a give and take.

s448
00:37:28.760 --> 00:37:33.640
Um, I'm like super like hyper control of like my process.

s449
00:37:33.640 --> 00:37:37.080
I have like one skill for everything to do with operating Premiere.

s450
00:37:37.080 --> 00:37:46.320
So like all of the best practices that I update with like the inefficiencies over time I care about, I have everything in there for like color grading, sound effects.

s451
00:37:46.320 --> 00:37:51.880
I have a caption skill um and it's all grouped under like this Premiere skill bracket as like sub skills.

s452
00:37:51.880 --> 00:38:03.960
Um, so every time I call upon Premiere I would it would be like, "Oh, like I see you're in the editing stage of the process and I see that your sound effects are done, but I see you don't have captions yet."

s453
00:38:03.960 --> 00:38:08.600
So like it has like this process list of like 1 2 3 4 5 6 7 to like 12.

s454
00:38:08.600 --> 00:38:13.040
And it has like skills for each step and I'm constantly updating it over time.

s455
00:38:13.040 --> 00:38:18.320
Like I'm constantly looking back at it, making sure it's readable cuz that skill's like the most important skill to me.

s456
00:38:18.320 --> 00:38:20.360
Maybe I should like share that skill.

s457
00:38:20.360 --> 00:38:21.400
Yeah.

s458
00:38:21.400 --> 00:38:28.200
I think to me the ways that I would be most excited for Dots is probably one, I think with automation.

s459
00:38:28.200 --> 00:38:39.800
So, in the sense of like it can be constantly monitoring like Twitter or LinkedIn at things that it's like oh, here's some inspo that's performing really well, here's a trending topic like in surfacing that and kind of looking at it constantly.

s460
00:38:39.800 --> 00:38:44.480
And I think two, to the point of also monitoring how well your content is performing.

s461
00:38:44.480 --> 00:38:52.240
I think something that can like regularly be like, okay, it's like constantly looking um this is like a comment that you should reply to.

s462
00:38:52.240 --> 00:38:59.840
Here's this is like performing super super well, maybe you want to like here's like some wise, here's how you can learn from it.

s463
00:38:59.840 --> 00:39:02.600
I think you should update your skills, that kind of thing.

s464
00:39:02.600 --> 00:39:04.520
Yeah, this is really interesting to me.

s465
00:39:04.520 --> 00:39:06.920
If any of you guys have Dots feedback, I would love to hear.

s466
00:39:06.920 --> 00:39:12.320
Yeah, like the key thing about like Dots and Space is with Dots, it's proactive.

s467
00:39:12.320 --> 00:39:19.880
Instead of like needing to run like a scheduled like task, which is like oh, check my content every like day.

s468
00:39:19.880 --> 00:39:25.080
Um Dots is proactively being like, hey, this video is outperforming, it's like doing really well.

s469
00:39:25.080 --> 00:39:27.840
Or like oh, like um did you forget to post that video?

s470
00:39:27.840 --> 00:39:29.560
So, it's like proactive.

s471
00:39:29.560 --> 00:39:41.160
It's like reminding you not at scheduled moments, but it feels like it's on the go just like um my favorite Dots task is like just tell me if there's anything that needs my immediate attention.

s472
00:39:41.160 --> 00:39:46.920
And then like I just like don't look at other stuff and I'm like okay, like I'm just like checking my chat with Dots.

s473
00:39:46.920 --> 00:39:49.160
It's like literally my own personal assistant.

s474
00:39:49.160 --> 00:39:55.320
With Space, it's just like a way to be integrated with ChatGPT and all of your threads and all of your tasks.

s475
00:39:55.320 --> 00:40:06.720
So, I've moved off Notion um even though I do still some things on Notion like the more creative stuff just because it can talk to chat very easily, you can spin off sub threads and like have it quickly update Space

s476
00:40:06.720 --> 00:40:15.960
um and it's really easy to just like tell your agents MD like this is like my one-stop shop, like update these pages for these things and it's all in one place.

s477
00:40:16.000 --> 00:40:26.800
Um I think the one thing that's really helpful for me is that I've actually like just fully set up the Twitter API and connected to it to chat GPT and then it can like pull data really easily.

s478
00:40:26.800 --> 00:40:39.960
And so that's really helpful in terms of I think the biggest thing is that it's less so like maybe on your video script, but especially with your caption like the captions that I used to have versus now are like so different

s479
00:40:39.960 --> 00:40:50.280
because it just really is like, okay, this type of hook is not working for this interview like for interviews like let's try out all these different styles and it can tell me like this performed really well, this didn't perform well.

s480
00:40:50.280 --> 00:40:58.240
Um, I think a one nice thing to do it more apples to apples for example is if I like take a longer video and I have several cut downs

s481
00:40:58.240 --> 00:41:08.840
and then I test different experiments with like the captions and things like that for the different videos and then like using the API can compare the engagement because then your base content is like more similar to each other.

s482
00:41:08.840 --> 00:41:09.960
Mhm.

s483
00:41:09.960 --> 00:41:11.200
Yeah, completely agree.

s484
00:41:11.200 --> 00:41:15.680
I feel like the fastest way to like be a creator.

s485
00:41:15.680 --> 00:41:17.520
Um, you probably have thoughts on this too.

s486
00:41:17.520 --> 00:41:30.160
I will say that in terms of understanding the algorithm, the only thing I've really done is that Twitter actually open sources uh or like it's a public repo in terms of how their algorithm works

s487
00:41:30.160 --> 00:41:39.200
and you can download it and or you can give it to chat GPT and have it like kind of help you talk you through some of the insights.

s488
00:41:39.200 --> 00:41:43.880
And it talks about like the scoring and things like that for how the Twitter algorithm works.

s489
00:41:43.880 --> 00:41:45.320
It's all public.

s490
00:41:45.320 --> 00:41:46.600
We have a lot of our prompts out.

s491
00:41:46.600 --> 00:41:51.080
I don't think any of our specific skills.

s492
00:41:51.080 --> 00:41:53.880
But I also think it's very specific to you individually, right?

s493
00:41:53.880 --> 00:42:02.433
Like you would use these prompts to create the skill, but like these skills are capturing my voice and I don't necessarily think that everyone here should write tweets in my voice.

s494
00:42:02.433 --> 00:42:03.960
[laughter]

s495
00:42:03.960 --> 00:42:09.560
I feel like it'll be cool to open source some stuff, but yeah, I I do Yeah, like framework, exactly.

s496
00:42:09.560 --> 00:42:10.360
That's a good idea.

s497
00:42:10.360 --> 00:42:11.360
Yeah.

s498
00:42:11.360 --> 00:42:26.520
So, I think the way that I like to think about it for both videos and vlogs is that and I think a most people would agree is that um you would want it to help you do a lot of the preliminary research, but that at the end of the day like or the final product should be written

s499
00:42:26.520 --> 00:42:35.640
by you and then you can use um a tool to kind of like clean up the grammar or like be very explicit that it should have make very little edits.

s500
00:42:35.640 --> 00:42:46.320
I do think when you don't want to sound AI generated, some like really helpful things are like um you should use a lot of like metrics, numbers, examples.

s501
00:42:46.320 --> 00:42:49.320
Um that kind of makes it feel more human.

s502
00:42:49.320 --> 00:42:55.080
I think always actually being very personal with how you write, um a lot of anecdotes.

s503
00:42:55.080 --> 00:43:02.080
There's like the really good um There's a lot of frameworks out there for how you can make content sound more personal actually.

s504
00:43:02.080 --> 00:43:11.560
Um there's actually a whole science behind it and you can see There's like frameworks that like politicians will use for all of their speeches for how to make people feel really drawn in.

s505
00:43:11.560 --> 00:43:13.800
Um so you can find things like that.

s506
00:43:13.800 --> 00:43:14.880
Ooh.

s507
00:43:14.880 --> 00:43:16.480
I That's interesting.

s508
00:43:16.480 --> 00:43:18.240
I have to look into the frameworks.

s509
00:43:18.240 --> 00:43:20.480
Um the question is like really good.

s510
00:43:20.480 --> 00:43:23.320
I guess I'd like to add on a little bit onto like what Sarah's saying.

s511
00:43:23.320 --> 00:43:32.560
I I feel like two other things that I would also really recommend, at least like as someone who's like found like success in kind of the more like Instagramy,

s512
00:43:32.560 --> 00:43:46.680
like YouTubery, like more like normie ecosystem is like one like live in the real world, experience a lot of things, and like pay attention to the things that like draw you to them.

s513
00:43:46.680 --> 00:43:55.240
I think people I think taste is a bit of an overused word, but I think everyone has like a personal POV in the way they live in the way they live their lives and experience different things.

s514
00:43:55.240 --> 00:43:56.520
It is so important.

s515
00:43:56.520 --> 00:44:03.080
You live more of real life and not try to like absorb things you see from the internet and think like, "Okay, I'm going to like adopt that mindset.

s516
00:44:03.080 --> 00:44:04.160
I'm going to adopt this."

s517
00:44:04.160 --> 00:44:08.120
Because it's going to prevent you from developing a very strong and unique POV.

s518
00:44:08.120 --> 00:44:17.920
I really deeply believe the reason Sarah and I have succeeded in content creation is in part because we have had really strong POVs that we've cultivated over real experiences.

s519
00:44:17.920 --> 00:44:24.360
And I the second thing to add on is just like treat yourself and think of yourself as a curator of your life and of experiences.

s520
00:44:24.360 --> 00:44:27.800
And like be very like intentional about the things you choose to do.

s521
00:44:27.800 --> 00:44:32.840
And I think that's a good framework to also approach content and anything you do in general.

s522
00:44:32.840 --> 00:44:35.600
I think two more like kind of anecdotal things that I will say.

s523
00:44:35.600 --> 00:44:41.040
I think earlier we had a great example of like I'm coming from this engineering background and then I'm trying to create content.

s524
00:44:41.040 --> 00:44:51.000
I think like Tarik, if you're familiar, who is like a dev rel at Cloud Code, has this like really great thing that he likes to say which is like reaping and sewing.

s525
00:44:51.000 --> 00:44:54.880
So one way to make really authentic content is like you don't just sit down and you're like I'm going to create content.

s526
00:44:54.880 --> 00:44:56.600
Let me like something.

s527
00:44:56.600 --> 00:45:04.200
It's like especially if you're an engineer, you're actually in a great position or you're a founder, you're in a great position because you've spent so much time doing the reaping already.

s528
00:45:04.200 --> 00:45:13.880
And then the reaping, right, is like all the engineering work that you do is all the is like, you know, um all the code that you write, all the learnings that you've had like being really hands-on.

s529
00:45:13.880 --> 00:45:18.520
And then that also helps you create really authentic content that's not like overly generic.

s530
00:45:18.520 --> 00:45:31.600
Um and then the other anecdote that I will say is if you're familiar with um his name is like Tice Simonian who was an intern at OpenAI and he created a lot of the really great Astra demos like the robot

s531
00:45:31.600 --> 00:45:43.480
um painting the Golden Gate Bridge or um kind of being able to fly over San Francisco etc. And like for him like a lot of his inspiration isn't like

s532
00:45:43.480 --> 00:45:49.120
it's right it's like shower thoughts, it's like at random moments, but he himself is also like a very creative person.

s533
00:45:49.120 --> 00:46:01.720
And he cites this like oh like he did this like um this like tech this video about his about like you just take pictures of your wardrobe and then it creates like an AI wardrobe and it makes it really easy for you to dress yourself.

s534
00:46:01.720 --> 00:46:09.520
He was like "Yeah, like that just came because my sister's like really into fashion and she I was just talking to her about fashion and then that's how this idea came about."

s535
00:46:09.520 --> 00:46:16.480
Um so I think it's like very, very underrated of like exiting this tech bubble and just like letting you actually follow your natural curiosities.

s536
00:46:16.480 --> 00:46:24.480
I mean, I think my voice is my most prominent through video just because I'm such a visual person and it's just something that I really enjoy like curating and developing.

s537
00:46:24.480 --> 00:46:26.240
Um secondarily it would be music.

s538
00:46:26.240 --> 00:46:32.160
I think especially on like um platforms like Instagram, YouTube, TikTok.

s539
00:46:32.160 --> 00:46:36.720
Like the key thing that makes things go viral is alignment between music and visual and text.

s540
00:46:36.720 --> 00:46:39.160
If everything is aligned, it will go viral.

s541
00:46:39.160 --> 00:46:45.240
It's just very hard to make it all align, but I always to get closer to that alignment, I pick the music before I make

s542
00:46:45.240 --> 00:46:47.720
mean to that um to have alignment?

s543
00:46:47.720 --> 00:46:48.360
Like alignment.

s544
00:46:48.360 --> 00:46:53.480
So for example, if you saw that like dancing dog video, like that yellow dancing dog video,

s545
00:46:53.480 --> 00:46:55.920
Who's seen the yellow dancing dog video?

s546
00:46:55.920 --> 00:46:56.840
Okay, like two people.

s547
00:46:56.840 --> 00:46:57.680
Okay.

s548
00:46:57.680 --> 00:47:10.360
I'm on some corner of internet, but it's to like Steve Lacy's song, like it's called playground and then there's like this yellow dancing dog and it immediately comes to mind because like the vibe of the dancing dog and that music

s549
00:47:10.360 --> 00:47:13.360
and like the visuals it's overlaid on is so coherent.

s550
00:47:13.360 --> 00:47:22.280
Like this particular group of creators on the internet, just cinematic creators, like all made videos because it was just so aligned, it was such a vibe, it was so resonant.

s551
00:47:22.280 --> 00:47:28.240
Um it's hard to describe what it means, but just like when it all fits together, when it all goes together and it creates a vibe.

s552
00:47:28.240 --> 00:47:32.160
So music and like visuals is my favorite, but I don't know if that's the same for you, Sarah.

s553
00:47:32.160 --> 00:47:34.920
Um I feel like the way that I like to do it in my actual editing.

s554
00:47:34.920 --> 00:47:42.880
Like so for me, where my videos are less about being cinematic and they're more so about like being educational or it's some like coding to it's like some technical tutorial

s555
00:47:42.880 --> 00:47:45.560
or it's like explaining some engineering concept.

s556
00:47:45.560 --> 00:47:52.280
Um I think most of it is in the script, like that's the most important thing for me and then everything else is kind of icing on the cake.

s557
00:47:52.280 --> 00:47:54.920
Um and so that's why it's like to me I really like outsourcing.

s558
00:47:54.920 --> 00:47:57.240
Like captions are super tedious.

s559
00:47:57.240 --> 00:47:59.760
AI generated captions are always wrong.

s560
00:47:59.760 --> 00:48:08.000
Uh Um, and so that is what's like taking me hours and I literally just have ChatGPT controlling CapCut on my desktop and they will fix all of the captions.

s561
00:48:08.000 --> 00:48:11.000
Um, it will add all of the sound effects as well.

s562
00:48:11.000 --> 00:48:13.280
Like, it I'm like, "These are my favorite ones.

s563
00:48:13.280 --> 00:48:17.760
Like, add it so that whenever a video whenever an image pops up on the screen, you use this sound.

s564
00:48:17.760 --> 00:48:20.240
Whenever you do a transition, you do this sound."

s565
00:48:20.240 --> 00:48:24.320
Um, and then in terms of text animations, like I'm like, "I have like favorites."

s566
00:48:24.320 --> 00:48:32.440
and I'll just like Um, any phrases that you want to really emphasize out of the caption, like have it just be like really big animated text on the screen.

s567
00:48:32.440 --> 00:48:34.280
100% I think it's doable.

s568
00:48:34.280 --> 00:48:34.720
Yeah.

s569
00:48:34.720 --> 00:48:36.680
It depends on what kind of video you want though.

s570
00:48:36.680 --> 00:48:44.440
Like, for like a creator who's a bit more hands-off, like, I want to talk and I want to like, you know, even during talking just be like, "Oh, I like that take."

s571
00:48:44.440 --> 00:48:45.800
or like, "Cut that take."

s572
00:48:45.800 --> 00:48:50.720
or be like, "Oh, I can like even stopping in the middle of the script to be like, "I want this image to go on the screen."

s573
00:48:50.720 --> 00:49:00.320
I know like a creator like he's also at OpenAI, his name is like his name is Jason and he just like edited a full like 15-minute video like without

s574
00:49:00.320 --> 00:49:07.920
just like in one shot through just a single video where you're talking in the middle of the video saying, "I want it to be edited like this."

s575
00:49:07.920 --> 00:49:09.120
But, it depends on the control.

s576
00:49:09.120 --> 00:49:11.680
If you want a lot of control, you cannot do it.

s577
00:49:11.680 --> 00:49:15.840
If you don't mind relinquishing control, you can.

s578
00:49:16.680 --> 00:49:17.720
Creative freedom.

s579
00:49:17.720 --> 00:49:18.080
Okay.

s580
00:49:18.080 --> 00:49:18.960
Creative control.

s581
00:49:18.960 --> 00:49:20.000
Yeah.

s582
00:49:20.000 --> 00:49:25.840
So, I think the way that I would think about it is like instead of it's just like, "Oh, this like category of content is doing really well."

s583
00:49:25.840 --> 00:49:31.000
you like I think it's really helpful at I date at identifying frameworks.

s584
00:49:31.000 --> 00:49:39.040
So, like for example, like I know a lot of people who do this, but they'll basically look on LinkedIn, especially cuz I think LinkedIn is such a like frameworks captions game.

s585
00:49:39.040 --> 00:49:41.800
Um, and you can basically like, "These are all the ones that are performing well.

s586
00:49:41.800 --> 00:49:42.720
Here's the framework.

s587
00:49:42.720 --> 00:49:45.640
Now, here's how you like apply this to XYZ topic."

s588
00:49:45.640 --> 00:49:51.400
So, but I agree with your point that like if you're just only looking at the best performing content and the best performing topics, you're like always slightly behind.

s589
00:49:51.400 --> 00:49:51.840
Right.

s590
00:49:51.840 --> 00:49:53.360
So, I would just think of it as a framework.

s591
00:49:53.360 --> 00:49:54.360
At least that's how I do.

s592
00:49:54.360 --> 00:49:54.400
it.

s593
00:49:54.400 --> 00:49:55.360
I think the one Oh, sorry.

s594
00:49:55.360 --> 00:49:56.160
Just to quickly add on.

s595
00:49:56.160 --> 00:49:58.680
The one thing that could help maybe is outlier theory.

s596
00:49:58.680 --> 00:50:02.960
So like there's sometimes like, you know, for example, a YouTube video that just completely outperforms.

s597
00:50:02.960 --> 00:50:05.000
And it's just like that one of one on a channel.

s598
00:50:05.000 --> 00:50:06.280
And maybe it's extremely different.

s599
00:50:06.280 --> 00:50:13.360
Like for example, the like the tool I showed earlier for the YouTube research tool, it's specifically designed to find outliers.

s600
00:50:13.360 --> 00:50:19.520
Like it has a slider that goes from like 1x to like 20x the normal like average views on that channel.

s601
00:50:19.520 --> 00:50:23.440
And you can really see them doing some really interesting thing with a thumbnail especially.

s602
00:50:23.440 --> 00:50:26.680
Lots of innovation with really cool thumbnails that go viral.

s603
00:50:26.680 --> 00:50:31.600
Um but yeah, thinking about outlier theory is something I've asked ChatGPT to do explicitly.

s604
00:50:31.600 --> 00:50:38.440
For going from like full-time to like now like part-time content creator but also at OpenAI.

s605
00:50:38.440 --> 00:50:46.800
Like before, I would like transparently when you're self-employed and creation is your entire life and it's your first time doing it, you kind of have no boundaries.

s606
00:50:46.800 --> 00:50:52.360
Like I was just working like day to night, but I really loved it cuz, you know, you're in the driver's seat of your own life.

s607
00:50:52.360 --> 00:50:53.920
So it was like constantly all the time.

s608
00:50:53.920 --> 00:50:55.240
No downtime.

s609
00:50:55.240 --> 00:51:02.080
Um now that I'm at OpenAI, it's still like I'm always doing something, but I would say you know, I'm at work.

s610
00:51:02.080 --> 00:51:11.280
And a lot of time is both like spent talking to a lot of users and thinking of like content on our profiles and I'm producing content for our profiles.

s611
00:51:11.280 --> 00:51:16.520
And we're also like constantly like fixing bugs, talking with our users, like um relaying product feedback.

s612
00:51:16.520 --> 00:51:17.920
That's just what our team does.

s613
00:51:17.920 --> 00:51:22.200
And but I think I also get a lot of freedom to create for my personal audience.

s614
00:51:22.200 --> 00:51:23.120
That's a part of the job.

s615
00:51:23.120 --> 00:51:29.360
It's part of like being an advocate for developers who have just expanded not, you know, beyond the traditional devs.

s616
00:51:29.360 --> 00:51:35.000
So I think my team also sees my own work as Oh, my own work as an extension of my role.

s617
00:51:35.000 --> 00:51:42.120
So it's still like constantly and all the time, but I would say it's like part-time content creation is quite synergistic with my current work.

s618
00:51:42.120 --> 00:51:47.080
So I think the most obvious thing is that now that we have all the rise of all these AI personal assistants, right?

s619
00:51:47.080 --> 00:51:52.760
You're not only technically targeting a technical audience, but now you have all of this knowledge work audience.

s620
00:51:52.760 --> 00:52:01.680
To me at least the most immediate like segment of this non-technical audience is like basically people who are non-technical but working in like a technical environment.

s621
00:52:01.680 --> 00:52:07.000
So may it be like it's a tech company, it's an AI startup, but they're like in these non-technical roles.

s622
00:52:07.000 --> 00:52:12.080
Um and I think that is also a nice thing for both of us where we are both have these technical backgrounds.

s623
00:52:12.080 --> 00:52:21.840
We um but we spend so much time like for these consumer non-technical audiences that I think we're more allows us to cater to it a little more.

s624
00:52:21.840 --> 00:52:23.000
Yeah, I completely agree.

s625
00:52:23.000 --> 00:52:30.240
Like a year ago, like the the developers is traditional like dev, you know, background.

s626
00:52:30.240 --> 00:52:42.200
I think right now um OpenAI, we have a very big interest in developers not being that just being that audience, but like expanding to basically everyone.

s627
00:52:42.200 --> 00:52:45.800
I think that's who we want all developers to be, like everyone.

s628
00:52:45.800 --> 00:52:55.200
Um and I I think we're like rethinking I mean I I I think we're rethinking a lot about what it means to be a developer, how we can speak to

s629
00:52:55.200 --> 00:53:06.680
like a broad spectrum like of people along like especially you know, Silicon Valley is like pacing so fast and there's so much that's been released, but there's also like an education gap between,

s630
00:53:06.680 --> 00:53:07.960
you know, different segments of people.

s631
00:53:07.960 --> 00:53:12.160
So it's like an open problem, but we want developers to be everyone.