WEBVTT

NOTE Sentence-level transcript of https://www.youtube.com/watch?v=0PqGT2L6cZM

NOTE One cue per sentence. Cue ids are the line anchors on /transcripts/0PqGT2L6cZM.html. A cue ends where the next begins, or 2 s after its last word.

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[music]

s2
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I'm personally really excited about this talk.

s3
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Uh, just by way of quick intro, I'm Adee, I'm co-founder and CEO at Reducto, uh, but most importantly, we have Raj here who is the global chief technology officer at Datasite.

s4
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Um, the reason why I'm excited, uh, is I think Raj has probably one of the most interesting viewpoints for AI in that he founded company very early on in the vertical AI space.

s5
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Um, got acquired into Datasite and then got to see both like subsidiary within Datasite to think about Datasite as a whole.

s6
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Um, I got some of Raj's stats before this talk, um, where something like 60% of all transactions over $100 million happen through Datasite.

s7
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That's correct, yeah.

s8
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Okay.

s9
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Um, if we're making a leaderboard, trillion plus tokens per year, I'm sure you have plenty of other cool numbers, um, but the goal for today is to make this conversation.

s10
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We'll talk a bit about Raj's journey, um, some of the problems he's gone through, and then we'll try to open it up for Q&amp;A as well for whatever you all are curious about.

s11
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Sound good?

s12
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Cool.

s13
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Um, maybe to start, do you want to just walk through that arc and what it looked like behind the scenes?

s14
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Yeah, for sure, appreciate that.

s15
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Um, good to meet everyone, Raj Bakhru.

s16
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Uh, my background's as a technologist, so I spent my entire career in development, started my career at Goldman, Highbridge, Kepos Capital, was building research and trading systems for quant funds and all sorts of fun things.

s17
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Started a security firm that I sold to a private equity back firm, ended up running M&amp;A and corporate strategy for them.

s18
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And then started this vertical AI solution called Blue Flame in the M&amp;A space, um, because we sort of knew that the impact to unstructured data was going to be pretty pretty big.

s19
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Um, so we were building out for about a year, year and a half, and then Datasite approached us to acquire us.

s20
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Um, and we started working with Reducto actually while we were separate, um, so before Datasite had acquired us, um, we were small startup, we were scrappy, uh, we built a lot of our own parsing

s21
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and Doc Pipeline and ingestion pipeline.

s22
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Um, had a great team, a great CTO, co-founders.

s23
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We were trying to save every dollar we could.

s24
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Um, so we when we built all of that, we're like, "This is great.

s25
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It's working."

s26
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Until it did.

s27
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I mean, I'll talk a little bit about that journey.

s28
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Um, and then as we got brought into Datasite, we were acquired obviously very early on.

s29
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Our team was about 50 people at the time we got acquired.

s30
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Um, the first thing that Datasite wanted to do with us was bring us into all of the data rooms.

s31
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And if you guys aren't familiar with the data room concept, um, data rooms are basically where all of the transaction documents get stored when you're selling a company.

s32
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So, as I deep mention, something like 60% of all transactions above a reasonable size threshold, 100 million, happen on Datasite.

s33
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It's a place where people, bankers primarily, are sharing all of that data with private equity firms.

s34
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Um, so it means that there's a massive unstructured data on Datasite, right?

s35
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Billions of pages of content.

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Every major bank is using it.

s37
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Every private equity firm is using it.

s38
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Every diligence provider is using it.

s39
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Over 500,000 monthly active users on Datasite accessing that content.

s40
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Um, and that meant that adding AI solutions was obviously top of mind for the board and everyone else who was accessing the platform.

s41
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Users were asking for it all uh day and day out.

s42
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We had a great data science team um from the days where my CTO co-founder and I sort of scrapily built the ingestion pipeline.

s43
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We had obviously moved on to Reducto, recognizing that we weren't going to have the level of quality, speed, um, recall, cost that we could get with Reducto.

s44
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And I can talk about some of the numbers that led us to that that decision.

s45
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Um, and why that panned out today with Datasite scale.

s46
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But we needed to build fast.

s47
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We needed to get all of the data rooms that Datasite had, 55,000 data rooms a year, um, parsed, ingested into our vector database so that we could build out our graph rank platform and answer questions within the data room

s48
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uh that users were submitting at scale.

s49
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Um, so that was a problem at hand.

s50
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How How How do we build this into the VDR?

s51
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They'd never done anything like this.

s52
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They'd never taken their data their content out of their Azure platform.

s53
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Historically, it's you know the walls were high around the data rooms as you can imagine.

s54
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It's the world's most sensitive data.

s55
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All of the most material material non-public info out there sitting in data sites virtual data rooms.

s56
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Uh so we had to figure out a way to do this securely.

s57
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We had to figure out a way to do it um in a place that it uh complied with all the regulatory compliance regimes that our clients have and pass on to us.

s58
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All of the certifications, the ISO certifications and so on that that we had.

s59
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Um so we spent a lot of time with the Deeds team in figuring out how to get there, how to make sure that it all of the content remained

s60
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protected um and secured and get us all comfortable with leveraging uh Reducto's tooling.

s61
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The reason that we went with Reducto's tooling as I sort of alluded to is we basically had to one move fast, but two we did a whole bunch of benchmarking actually with our data science team around

s62
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sort of our scrappily built tooling for extraction and parsing and ingestion.

s63
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And what I'll say about sort of that landscape is that um it's all edge cases.

s64
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Like literally is everything is an edge case.

s65
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I remember getting, you know, after we had built this we were working with some of the world's largest private equity firms and they would send to us um examples where our reg platform got a question wrong.

s66
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And actually Carlos here will will remember some of these.

s67
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[laughter]

s68
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Um you'll dive into it and be like, well I got it wrong because the shade of blue on the legend of this pie chart didn't correlate perfect perfectly and the LLM just read it wrong even though we used the best vision model in the world.

s69
00:05:39.494 --> 00:05:46.134
And actually if you were to pass that same thing as a pie chart or that pie chart um as a bar chart to that same model it would have gotten it right.

s70
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It just the devil's in the details on all of this stuff.

s71
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Um on Excel sheets, we had to deal with merged cells.

s72
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And as you guys know, finance spreadsheets are the most complicated documents in the world.

s73
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Like it is hard for a human to understand these things.

s74
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Um so getting the models to actually understand the way to parse this this content out and understand the content was very very difficult.

s75
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Um so we found that we were just spending an enormous amount of support time dealing with all these edge cases.

s76
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And if I sort of think about the buy versus build trade-off, what do I want my limited set of high-quality engineers working on?

s77
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It is not the support cases of making sure that we're extracting extracting content properly um when that's already been solved.

s78
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Like you know, rebuilding the wheel doesn't make sense.

s79
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Um so we we got a tremendous amount of benefit and leverage out of saying let's let's pass that on to Reducto.

s80
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Let's let our engineers work on value-add revenue-generating business problems.

s81
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Focus on building agents that our clients care about executing on the interface and the rag platform.

s82
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Um building out graph rag was actually a big thing for us and we leveraged the outputs of Reducto in that process.

s83
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So we wanted our data science team focused on that, not on how do I get the right data out of a spreadsheet um and dealing with all of the pains that we experienced on that.

s84
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Then you you run into the pains of like if it's an XLSB file um macro-enabled, if it's a template file, it just it's endless.

s85
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Literally the end edge cases are endless.

s86
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So we're very thankful to Reducto for solving a lot of those problems for us.

s87
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I appreciate that.

s88
00:07:18.455 --> 00:07:27.615
Um at this point we've had like a year of context, but I think one of the most interesting things about your journey is that you were very early to the vertical AI app space.

s89
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Um and the problems that you work on are hard um for many of the reasons that you mentioned, but also like things beyond that.

s90
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Um and especially earlier with the model landscape as it existed, I'm sure it felt even more insurmountable.

s91
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Um so I'd love to start maybe just by hearing a bit more of the pre-data site journey of like how you got started with Blue Flame, what you were hoping to achieve,

s92
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um and how joining Data Site has kind of changed that.

s93
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Yeah.

s94
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Um so when when we launched our our startup startup, we had started we had sold the startup very early on before.

s95
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The last startup, cybersecurity startup, we sold a year in.

s96
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And we started this one saying we are not going to sell quickly.

s97
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We are going to see this out.

s98
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[laughter]

s99
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And it's going to be a long time and we're going to be a unicorn and do all those fun things that we wanted to do.

s100
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Um So, that was that was the the initial state.

s101
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I brought in a lot of folks that we'd worked in worked with before and that's one of the nice things of being a second time founder is you kind of know the network, you know the people you want to bring in.

s102
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So, we were very fortunate to bring in a lot of those people and start with a lot of the people that we knew and trusted and we could yell at each other and still be really good friends at the end of the day.

s103
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Um and we knew each other's families and all that.

s104
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So, that really nice experience to start as a second time.

s105
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[snorts]

s106
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We also had the ability thankfully to fund ourselves to a large extent this this second time.

s107
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So, we bootstrapped for a while and started building.

s108
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Now, that again made us do some things that might have been a little excessively cost-sensitive and not the most optimal decisions, but that's what you do as a startup

s109
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and when it's your own money especially.

s110
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So, we had a really great experience building that out.

s111
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Uh we were actually going to do our first VC round.

s112
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We had our LOI signed, term sheet signed.

s113
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We had done sort of the dating process with all the VCs out there, the Sand Hill Road walk and all the New York ones and we were you know, a week away from sort of final final signatures

s114
00:09:16.217 --> 00:09:26.497
and there was additional capacity on our round and they said you should go you know, see if these folks are interested and so we we approached Data Science and we're like, do you guys want to put in 5 million in this round?

s115
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And we demoed and showed them a bit of what we were doing and they said to us actually, we just want to buy the whole company.

s116
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We're like, okay and literally happened over a dinner.

s117
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Um Like whatever meeting in the office, subsequent dinner that night and then they told us that.

s118
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So, we we very quickly sort of figured it out.

s119
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And the reason that we thought it was really compelling was if you know, this was about a year and a half ago now.

s120
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At that point sort Cloud and Office Suite hadn't taken off.

s121
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You sort of have to go back to remember where we were a year and a half ago.

s122
00:09:57.017 --> 00:10:00.417
It feels like forever ago and the world was entirely different.

s123
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Agentic coding hadn't taken off to the level it has now.

s124
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Um So, we knew that we had to raise a massive amount of money.

s125
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Our competitors in the vertical AI space, Um, of whom worked with Reducto, had raised hundreds of millions of dollars, literally.

s126
00:10:14.018 --> 00:10:21.738
Um, so we kind of knew that if we're going to remain competitive, we were going to be raising hundreds of millions of dollars, we would be taking masses mass dilution in doing that.

s127
00:10:21.738 --> 00:10:31.058
Um, we also knew that staying competitive against the frontier models was going to be increasingly difficult, particularly as they were starting to launch vertical strategies.

s128
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And at that point, sort of OpenAI for FS and Cloud for FS hadn't been fully announced, but there were some rumors around it.

s129
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They'd made some some ins- insinuations about it.

s130
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Um, and we knew that just to remain competitive and differentiated, that we would have to bring in new types of data.

s131
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And to us, the VDRs were this incredible valuable resource of prop data that had never been opened up to anyone in the world, and we would be the only ones with access to it at that time.

s132
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So, that was super compelling.

s133
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Um, Datasite also owns a private company database firm called Grata.

s134
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Has about 20 million private companies in its database, has transaction data, contacts, etc. Used very heavily in private equity and banking worlds for, um, sourcing and business development and origination.

s135
00:11:14.138 --> 00:11:18.098
So, how do I find add-ons for my platform portfolio company?

s136
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Uh, very classic Grata type query.

s137
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That data would be brought into a BlueFlame as well.

s138
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So, now we had these two really nice proprietary data sets feeding us in a vertical AI space where no one else would have that.

s139
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Really nice and differentiated.

s140
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And that's played out really nicely.

s141
00:11:33.338 --> 00:11:39.548
So, over the over the course of the last year and a half, we've been bringing those really tightly together and um, that's

s142
00:11:39.548 --> 00:11:39.738
[snorts]

s143
00:11:39.738 --> 00:11:45.098
that's been a really nice story for us to combine engineering teams, combine data, combine solutions.

s144
00:11:45.098 --> 00:11:46.498
Um, and then we actually benchmark that.

s145
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Like, the the ability or the the fact that we brought the data closer to the models saves on token costs, it saves on run run times, um, and increases quality of what we're doing.

s146
00:11:57.258 --> 00:12:01.778
So, that's been a that's been, um, quite a nice thesis to see pan out.

s147
00:12:01.778 --> 00:12:05.578
Um, all of that data, obviously, requires scale.

s148
00:12:05.578 --> 00:12:09.738
So, that's that's again where Reducto comes in and helps us with a lot of that.

s149
00:12:09.738 --> 00:12:12.058
Ingestion processing and and so on.

s150
00:12:12.058 --> 00:12:18.899
Datasite over the course of the last year and a half since we've joined them has grown, I want to say about 40% top line.

s151
00:12:18.899 --> 00:12:24.739
Um so just the amount of content that's coming into the platform is is growing pretty quickly and pretty massively.

s152
00:12:24.739 --> 00:12:28.219
Um the demand on our AI solutions have gone up.

s153
00:12:28.219 --> 00:12:38.099
So now people aren't just saying I want to ask questions against documents, the agents are obviously iterating against those documents, doing much more fanciful diligence analysis, or generating PowerPoint decks,

s154
00:12:38.099 --> 00:12:40.059
IC memos, and so on.

s155
00:12:40.059 --> 00:12:44.579
Um so it's pretty fullsome suite of what they can what they can accomplish with the solution together.

s156
00:12:44.579 --> 00:12:45.339
Yeah.

s157
00:12:45.339 --> 00:12:51.979
Um it's an interesting position to be in in that I I I think you have one of the most compelling data sets in the industry.

s158
00:12:51.979 --> 00:12:55.819
Um you're in a position now where obviously it's a global workforce.

s159
00:12:55.819 --> 00:12:58.499
We were talking about all the different offices and all of that.

s160
00:12:58.499 --> 00:13:01.419
Um and model capabilities have gotten a lot better.

s161
00:13:01.419 --> 00:13:08.379
Um so more broadly like how do you think about what you invest in internally versus what you build uh and buy externally as well?

s162
00:13:08.379 --> 00:13:13.859
Um and also just like what sorts of things are top of mind as you think about the coming year?

s163
00:13:13.859 --> 00:13:14.579
Yeah.

s164
00:13:14.579 --> 00:13:15.539
Um great question.

s165
00:13:15.539 --> 00:13:17.659
So we think a lot about the build versus buy, right?

s166
00:13:17.659 --> 00:13:19.819
We we work with a lot of vendors.

s167
00:13:19.819 --> 00:13:21.939
We spend a lot with a lot of vendors.

s168
00:13:21.939 --> 00:13:24.539
Um and that's an intentional decision.

s169
00:13:24.539 --> 00:13:25.659
Um if

s170
00:13:25.659 --> 00:13:25.699
[snorts]

s171
00:13:25.699 --> 00:13:35.379
I think about what I want my my most talented people working on, it's not things that vendors can easily handle and are dedicated to handling and solving every day.

s172
00:13:35.379 --> 00:13:39.299
Um it's really hard to find really high quality good engineers, right?

s173
00:13:39.299 --> 00:13:49.939
The fact of the matter is where everyone in market is trying to hire the top tier talent of engineering talent right now because what we're seeing, what you guys are all probably seeing it is with AI coding,

s174
00:13:49.939 --> 00:13:59.459
the folks who get the most leverage and value out of AI coding are the folks who have really strong mental models of code bases, really understand engineering principles, have done it for a long time.

s175
00:13:59.459 --> 00:14:07.059
Um so they've all been 10xed, you know, over their normal 10x uh with AI with agentic coding.

s176
00:14:07.059 --> 00:14:09.299
The middle layer, so-so.

s177
00:14:09.299 --> 00:14:17.381
Um the bottom layer is actually getting a getting a lot of leverage and now they don't they don't sort of uh have the burden of trying to figure out documentation that doesn't exist in all of that.

s178
00:14:17.381 --> 00:14:19.821
The LLMs can build that dynamically for them.

s179
00:14:19.821 --> 00:14:27.381
Um so we're seeing sort of a barbell effect where we want to hire really really strong talent and really junior talent and build that up.

s180
00:14:27.381 --> 00:14:31.381
Um where I want those people working is obviously not on support cases.

s181
00:14:31.381 --> 00:14:33.581
It's not on things that are already solved.

s182
00:14:33.581 --> 00:14:37.701
Um it's on the hardest and most pressing problems for the business.

s183
00:14:37.701 --> 00:14:45.621
At our scale, so Data sites not a billion-dollar top line, but general range of a billion-dollar top line.

s184
00:14:45.621 --> 00:14:55.181
Um at our scale to grow 20% a year, which is our ambition or board's ambition, uh we need to be generating $200 million of revenue incremental revenue every year.

s185
00:14:55.181 --> 00:15:03.661
And if you ask yourself how you're going to go do that, um it's going to be by putting new AI products out in market, leveraging, getting on top of token flow,

s186
00:15:03.661 --> 00:15:07.101
expanding solution set that you're delivering to your clients.

s187
00:15:07.101 --> 00:15:11.621
Um reinventing the wheel is certainly going to get in the way of that.

s188
00:15:11.621 --> 00:15:21.701
Um having internal teams trying to uh iterate on some of the existing solutions that are that are already out there and deal with the support burden of those is not the best use of my talent.

s189
00:15:21.701 --> 00:15:24.141
I have about 250 engineers in the org.

s190
00:15:24.141 --> 00:15:28.941
So if I allocate out where I want those 250 focus, we have five major initiatives across the firm.

s191
00:15:28.941 --> 00:15:38.901
Um those are five revenue-generating projects that we're putting out, new new builds or consolidations of tools, new commercial or monetization models.

s192
00:15:38.901 --> 00:15:47.221
Um I want those 250 people split across those five and I want as few working on the layers underneath that as possible.

s193
00:15:47.221 --> 00:15:54.661
And if I can outsource everything on the under the layers underneath that, that's an ideal um ideal split of time for my my team.

s194
00:15:54.661 --> 00:15:55.821
Yeah.

s195
00:15:55.821 --> 00:15:58.501
Uh before I turn over for questions, I realize we have 2 minutes.

s196
00:15:58.501 --> 00:16:01.581
I guess maybe one last thing is like where do you find friction today?

s197
00:16:01.581 --> 00:16:05.061
Um what are problems that you would hope people in the audience would solve for you?

s198
00:16:05.061 --> 00:16:11.341
Um we still struggle with getting the models to do exactly what we want all the time.

s199
00:16:11.341 --> 00:16:22.822
Um we do a lot of working of all of the models and actually, you know, if you you back to pre-Reducto world, we wasted a lot of time on trying to figure out the right model for the right type of chart for the right type of

s200
00:16:22.822 --> 00:16:24.222
uh document that we're passing in.

s201
00:16:24.222 --> 00:16:33.262
So, we've we've gotten rid of a lot of that, but we still deal with it on the agent front, trying to benchmark out, you know, why is 61 Soul tool spam doing tool call spamming

s202
00:16:33.262 --> 00:16:40.742
when Opus 55 is not, but then 61 Soul is so much cheaper that we want to move in that direction, and we're trying to get it to go to go there.

s203
00:16:40.742 --> 00:16:47.382
Um so, we do a lot of sort of the optimization of the three factors we care about, which is cost, speed, and quality.

s204
00:16:47.382 --> 00:16:51.782
Quality is top top of mind for everyone in our space, right?

s205
00:16:51.782 --> 00:16:56.262
Like, any finance user will pay any amount of money to have the best answer.

s206
00:16:56.262 --> 00:17:00.502
Um so, we need to make sure we're always optimizing on quality while trying to solve the other two.

s207
00:17:00.502 --> 00:17:01.382
Yeah.

s208
00:17:01.382 --> 00:17:02.382
Makes sense.

s209
00:17:02.382 --> 00:17:03.342
Any questions from the room?

s210
00:17:03.342 --> 00:17:03.862
Yeah.

s211
00:17:03.862 --> 00:17:09.862
Can you zoom a little bit about the integration between Data Science and Reducto?

s212
00:17:09.862 --> 00:17:15.822
Yeah, so we have an environment where Reducto's um operating in our environment against all of our content.

s213
00:17:15.822 --> 00:17:17.902
We have bill- billions of pages of content.

s214
00:17:17.902 --> 00:17:25.902
We have very big spurts of content when bakers are dropping in large data sets, potentially up to a terabyte of data can get dropped in on a moment's notice.

s215
00:17:25.902 --> 00:17:29.422
Uh so, we have an ingestion pipeline that takes all of that, passes it through Reducto.

s216
00:17:29.422 --> 00:17:30.622
We get that back.

s217
00:17:30.622 --> 00:17:35.862
We We leverage Turbo Buffer as our vector database, so we're passing it off to Turbo Buffer.

s218
00:17:35.862 --> 00:17:38.022
Um and then we build our graph rag on top of that.

s219
00:17:38.022 --> 00:17:44.782
We're executing all of our graph rag queries using Prop Python code against all of that.

s220
00:17:45.142 --> 00:17:46.462
Yeah.

s221
00:17:46.462 --> 00:17:49.142
Um I'm on the sell side of things.

s222
00:17:49.142 --> 00:17:52.902
Um we're we are actually customers of Data Science.

s223
00:17:52.902 --> 00:17:53.557
sell side is.

s224
00:17:53.557 --> 00:17:54.462
[laughter]

s225
00:17:54.462 --> 00:17:57.222
Um curious about Reducto.

s226
00:17:57.222 --> 00:18:07.502
So, we're sitting on a transaction like, we have a file system with a ton of transactions, and we want to make that available to agents, but there's a way of

s227
00:18:07.502 --> 00:18:08.822
obviously it's MNPI.

s228
00:18:08.822 --> 00:18:13.022
We want to anonymize that before it makes its way into something like Reducto.

s229
00:18:13.022 --> 00:18:13.342
Hm.

s230
00:18:13.342 --> 00:18:18.022
We're going to either build this or buy this, so very helpful conversation.

s231
00:18:18.022 --> 00:18:25.543
That being said, giving it to the agents You You mentioned before that you built a custom eval.

s232
00:18:25.543 --> 00:18:30.103
And so I I'm curious about how Y'all went about this eval.

s233
00:18:30.103 --> 00:18:30.463
Yep.

s234
00:18:30.463 --> 00:18:32.983
Potentially open sourced.

s235
00:18:32.983 --> 00:18:36.263
Um but like curious about how you guys

s236
00:18:36.263 --> 00:18:37.743
Yeah.

s237
00:18:37.743 --> 00:18:45.103
So our custom eval that's related to We have a few custom evals, but the one that's most relevant to Reducto is what we call VDR bench.

s238
00:18:45.103 --> 00:18:46.023
We haven't open sourced it.

s239
00:18:46.023 --> 00:18:50.263
We're actually thinking about doing that, thinking about partnering with OpenAI on a paper around it.

s240
00:18:50.263 --> 00:19:02.663
Um what we're doing with VDR bench is we basically take a common virtual data room of hundreds of documents, um and we ask a few hundred questions against that data room with the known set of answers against those.

s241
00:19:02.663 --> 00:19:06.263
Um we run that every time we make changes to to pretty much anything.

s242
00:19:06.263 --> 00:19:12.383
Um the scores on that we expect to be higher than any of the uh frontier labs directly.

s243
00:19:12.383 --> 00:19:18.423
So if you were to, for example, drop that same set of files into cloud projects or OpenAI projects, we need to make sure that we're beating that.

s244
00:19:18.423 --> 00:19:26.303
Um and a lot of the reason that we beat that our data science team benchmarks of our recall rate at, you know, improving 22% because of our Reducto parsing.

s245
00:19:26.303 --> 00:19:29.943
Um you know, a lot of that's because of the the way we pull out the content.

s246
00:19:29.943 --> 00:19:31.503
It's actually not the other side of it.

s247
00:19:31.503 --> 00:19:38.943
A lot of people think that sort of all the work needs to be done on the other side, the answering side, and most of the work actually is on the extraction side.

s248
00:19:38.943 --> 00:19:42.743
You get that right, and everything else can follow.
